The latest news from Trousdale.

The iconic Southern California car that inspired the dune buggy craze will live
on in new designs.

Trousdale Ventures LLC, a growth equity firm founded by Phillip Sarofim known for investing in Better For You businesses, has joined as an early stage investor in Bougie Bakes, a Los Angeles-based maker-distributor of healthy snack alternatives, including gluten-free, sugar-free and dairy-free brownies, cookies, scones, muffins and more.

EQtainment announced today the EQtainment Mental Health Initiative, naming Trousdale Ventures founder, Phillip Sarofim, Chairman of the committee. EQtainment is identifying partners to join the Initiative and sponsor putting Social Emotional curricula in at-risk schools in every major city, and the company is matching sponsorships by donating $30 million of mental health tools for kids and parents at home during the COVID-19 Crisis.

The heat with Yellowbird; Texas natives treasure the hometown favorite sauce and the line of brightly-colored bottles, ranging from serrano to ghost pepper varieties. Give back to the community with Small Axe Peppers—they make their sauces from community garden harvests from urban farmers.

Uprising, the superfood bakery offering keto-friendly and fiber-rich foods via subscription delivery service, announced today that it has closed on a $1.25 million investment round led by Trousdale Ventures and former US & Americas CEO for Dentsu Aegis, Nick Brien, along with financial support from prestigious food and beverage entrepreneurs including Hayden Slater from Pressed Juicery, Daina Trout from Health-Ade, and Rosie O'Neill and Josh Resnick from Sugarfina. The news was announced in tandem with the launch of its new low-carb Superfood Chips product line as well as its debut retail partnership with Meijer, Inc., an American supercenter chain throughout the Midwest.

Kitu Life Inc, the company behind the coffee brand Super Coffee cofounded by three brothers who made our 2019 30 Under 30 Food and Drink list, announced today that it has picked up a minority investment from superstar couple Jennifer Lopez and Alex Rodriguez.

Kitu Life Inc., the startup behind fast-growing beverage brand Super Coffee, has raised $25 million in a fundraising round that values it at more than $200 million.